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Reciprocal Impact

Adtached™ Advertisers As a Sportsor™

 

Raising Awareness:

 

Increased Visibility: By being featured in sports events and associated with popular teams, advertisers gain significant exposure to a wider audience.

 

Brand Recognition: Continuous presence in sports promotions helps in building and reinforcing brand recognition among fans.

 

Customer Loyalty:

 

Emotional Connection: Aligning with beloved sports teams can create an emotional bond between the brand and its customers, enhancing loyalty.

 

Support for Local Teams: Customers tend to support brands that contribute to their favorite teams, fostering a sense of community and loyalty.

 

Expanding Fan Base:

 

Engagement Strategies: Engaging in promotions, contests, and events tied to sports teams can attract new fans and followers.

 

Cross-Promotions: Collaborations and joint marketing efforts with sports teams can introduce the brand to the team's fan base, expanding reach.

 

Mutual Benefits:

 

For Advertisers: Enhanced visibility, customer loyalty, and community support can lead to increased sales and brand strength.

 

For Sports Teams: Additional revenue streams, stronger fan engagement, and broader reach through the advertiser’s customer base.

 

By integrating Adtached™ advertisers into the Sportsors™ concept, both advertisers and sports teams can mutually benefit from increased exposure, customer loyalty, and an expanded fan base.

 

Sportsors™ Platform By Adtached™ Defined

Affordable and Accessible

  • Affordable: The escalating costs of sport sponsorship have made it unaffordable for small and medium businesses looking to participate creating a significant barrier.

  • Accessible: Sportsors™ is an accessible platform for these businesses looking to become Sport Sponsors support their local team and raise their brand awareness.

The Yellow Pages of Sport Sponsorship

  • Unified Platform: Yellow Pages was known as a singular platform to search for services, Sportsors™ will become the platform for business searching to become a sport sponsors

  • No Borders: Every Sport, everywhere, every level will identify with Sportsors™ as central hub for sport sponsors looking to boost revenues and fan base.

Emotional Connection with Fans

  • Fan Engagement: Sports fans rooting for their local teams are three times more likely to emotionally connect with sponsors, visit the sponsor’s app or website, and purchase products from that advertised brand.

  • Support for Local Teams: By supporting local teams, businesses can create strong emotional bonds with fans, enhancing brand loyalty and customer engagement.

Adtached™ Integration

  • Finding Passion: The aim is to identify the passions of every business in Canada and link them to appropriate sponsorship opportunities through Adtached™.

  • Versatile Use: While Sportsors™ focuses only on sports sponsorship, Adtached™ can be utilized by businesses that prefer to support other causes, such as churches or social programs.

Platform Features

  • Comprehensive Database: A vast and comprehensive database of geo-based businesses, enabling highly targeted and effective advertising.

  • Revenue Sharing: A revenue-sharing model that benefits both sports teams and sponsors, creating a mutually supportive ecosystem.

  • Enhanced Visibility: Strong brand associations with sports teams and leagues, increasing recognition and credibility among sports fans.

Vision for the Future

  • Growth Potential: With the potential to generate significant geo-based ad revenue, Sportsors™ and Adtached™ are poised for substantial growth.

  • Traditional Models: The platform does not aim to disrupt today’s advertising and sponsorship models but renew the old by providing opportunities for businesses and sports teams alike.

Conclusion

Sportsors™ will revolutionize how sports teams and properties interact with sport sponsors making it accessible and affordable for small businesses to participate. Created to unify the sport sponsors market, connecting businesses with sports fans while creating strong emotional bonds.

Adtached™ was designed to extend its business model beyond sports-related sponsorships, ensuring that every business can find and support causes they are passionate about. Whether a community is passionate about their church, community center, or organizations like Habitat For Humanity, Adtached™ connects businesses with their passions while extending their supporters. This approach allows businesses to align with the values and causes that matter most to them and their communities, fostering stronger connections and enhancing their overall impact.



Example of Sportsors™ Adtached™ Program

Local GEO-Based Pizza Shop Integration

  1. Advertising Strategy:

    • Ad Placement: The pizza shop takes a ½ page ad for approximately $1500 a month.

    • Game Day Specials: On every game day, the shop offers special deals and prominently advertises "XXXX Team Supported."

  2. Brand Awareness:

    • Community Connection: By consistently supporting the local team, the pizza shop enhances its brand awareness within the community.

    • Customer Association: Customers begin to associate the pizza shop with the team and game day, reinforcing loyalty and repeat business.

  3. Continuous Reminder:

    • Ongoing Engagement: Through game day specials and targeted advertising, the pizza shop continuously reminds customers of their support for the XXXX team.

  4. Mutual Support:

    • Team and League Promotion: The team and league, through their media coverage on the Sportsors™ platform, actively support businesses that back them.

    • Historical Sponsorship: Echoing the early days of sports, businesses were the primary sponsors for teams. The Sportsors™ program revitalizes this tradition, bringing back local business sponsorships.

Benefits for the Pizza Shop

  • Increased Foot Traffic: Game day specials attract more customers, especially fans of the team.

  • Enhanced Loyalty: Regular customers appreciate and support businesses that back their favorite team.

  • Wider Reach: The association with the team helps the pizza shop reach a broader audience, including fans who might not have been regular customers.

Benefits for the Sports Team

  • Additional Revenue: Sponsorship deals with local businesses provide additional revenue streams.

  • Community Engagement: Strengthening ties with local businesses enhances the team’s presence in the community.

  • Fan Base Growth: Cross-promotions and localized advertising help in expanding the team’s fan base.

Bringing Back Traditional Sponsorship

  • Historical Context: Historically, businesses were the first to sponsor sports teams, creating a symbiotic relationship.

  • Modern Revival: The Sportsors™ program aims to revive this tradition, leveraging modern advertising and media coverage to benefit both the teams and local businesses.



This example highlights how a local pizza shop can leverage the Sportsors™ Adtached™ Program to boost brand awareness, customer loyalty, and community engagement while supporting their local sports team.